Juan Manuel Gonzalez is the founder & CEO of G&CO., a global customer experience consulting firm and the company behind Acumen, a decision intelligence platform for healthcare and life sciences.
I'm Juan Manuel Gonzalez, founder and CEO of G&CO., a global customer experience firm. We work with enterprise brands to design experiences that move people, and metrics. I'm also building Acumen, a decision intelligence platform purpose-built for healthcare and life sciences.
We work with global brands like Starbucks, Levi's, Travel + Leisure Co., Saks, Thermo Fisher Scientific, and B1 Bank across, healthcare, life sciences, financial services, and insurance, and consumer. We help them rebuild how customers experience their products, services, and brand. Launches, evolutions, journey overhauls. We operate as embedded partners, not vendors.
Houston-raised, New York-based. I'm building G&CO. and Acumen because I believe the gap between what brands say and what customers actually feel is the most under-priced asset in business. Outside the work, I'm thinking about architecture, hospitality, and what I want to build next.
Acumen is an AI-powered decision intelligence platform for healthcare, life sciences, and global consumer brands. Using synthetic stakeholder simulation, Acumen replicates how patients, physicians, customers, and employees respond to commercial, clinical, and brand decisions before launch. A faster, more scalable alternative to traditional market research.
G&CO. is a global customer experience consulting firm and digital transformation partner. Our healthcare and life sciences practice, G&CO. Health, works with Fortune 500 pharmaceutical, biotech, and medical device companies on patient experience, HCP engagement, brand strategy, and commercial launch. We also serve leaders in retail, hospitality, financial services, and insurance. From clinical concept to commercial launch, one integrated team.
